Privacy policy

ShelfBell is a Shopify app that adds back-in-stock alerts to online stores. Shoppers ask to be told when a sold-out product is back, and ShelfBell sends them one email when it is. This policy explains what data ShelfBell handles, why, and what happens to it.

ShelfBell is made by NeuraReach, LLC (“we”, “us”), the company behind Look Atlas.

Who is responsible for the data

When a shopper signs up for an alert on a store, that store (the merchant) is the controller of the shopper’s data. ShelfBell processes it on the merchant’s behalf, only to provide the alerts the merchant has turned on. If you are a shopper, the store you signed up on is your first point of contact. You can also email us.

For merchant account data, and for emails people send us, NeuraReach, LLC is the controller.

What we collect

From shoppers who ask for an alert

• Email address.
• Country.
• A consent record: that the shopper asked to be emailed about this item, when, from which form, and which version of the signup terms they saw.
• The product and variant they asked about (for example, a size or color).
• A scrambled (hashed) copy of the IP address used to sign up. We keep it with the consent record and use it to block spam. We use the plain IP address only for about a minute, to limit repeated signups.
• Whether each alert was sent, delivered, bounced or clicked.
• If a shopper unsubscribes, or an email to them bounces or is marked as spam, a scrambled (hashed) copy of the address, so we don’t email it again for that store.

For sales from alerts

If a shopper who got an alert buys that same item at that store within 30 days, we match the order to their signup by email address. We keep only the order ID, the order total and the currency, linked to the signup. This lets the merchant see sales from alerts. We don’t collect payment details.

From merchants

The store information Shopify shares when ShelfBell is installed (such as the store’s name and domain), the access keys Shopify gives us to run the app, the email address of the staff member using ShelfBell, and the settings, email text and logo the merchant adds. We also keep the store’s plan and how many alerts it has sent.

How we use it

• To send the shopper the alert they asked for, once, when that exact variant can be bought again.
• To show the merchant who is waiting, what was sent, and which sales came from alerts, by matching later orders to signups by email.
• To honor unsubscribes and keep spam signups off merchants’ lists.
• To provide support and keep the service running safely.

We don’t sell data. We don’t use shopper emails for marketing, ours or anyone else’s. We use a shopper’s email only to send the alert they asked for, to show the store which sales came from alerts, and to honor unsubscribes. The store can see its own list and export it as a CSV. Every alert has a one-click unsubscribe link.

Who we share it with

We share data only with service providers that help us run ShelfBell, and only for that purpose:

• Hosting, to run the app.
• Database and file storage, to store waitlists, settings and logos.
• Email delivery, to send alerts.
• A job queue, to schedule alerts.

We may also share data if the law requires it.

How long we keep it

• A shopper’s request stays active until the alert is sent, the shopper unsubscribes, or 90 days pass.
• We delete the shopper’s email 30 days after their alert is sent, and when a request ends without one. The hashed unsubscribe list stays, so we never email that address again for that store.
• If a store uninstalls ShelfBell, alerts stop at once. We keep its data for 48 hours in case the merchant reinstalls. After that, Shopify asks us to delete the store’s data (shop/redact), and we delete all of it.
• When a shopper asks a store to delete their data, Shopify tells us through its privacy webhooks and we delete that shopper’s data.

Your choices

• Shoppers can unsubscribe from any alert with one click.
• Shoppers can ask the store to see or delete their data. Shopify passes those requests to us and we act on them.
• Merchants can export their list as a CSV, delete any shopper from it in the app, and delete all their data by uninstalling ShelfBell.

If you email us

If you email us, for example to hear when ShelfBell launches, we keep your email address to reply and to tell you when it’s live. Ask us and we’ll delete it.

Security

We use reasonable technical and organizational measures to protect the data we handle, and limit access to the people who need it to run ShelfBell.

This website

This website (shelfbell.com) doesn’t use cookies or analytics. The demo on the home page runs only in your browser. Nothing in it is sent or stored.

Children

ShelfBell isn’t meant for children, and we don’t knowingly collect data from children under 13.

Changes

If we change this policy, we’ll update this page and the date at the top.

Contact

NeuraReach, LLC
Email: support@lookatlas.com